There are quite a few social media campaigns in the past few years that have caught my eye, for example who doesn't know the Old Spice commercials and YouTube videos?
Most recently there have been well known social media campaigns that have caught my attention as well. "The Human Rights Campaign launched one of the most visible campaigns in Facebook history, to accompany real life demonstrations outside the Supreme Court on the eve of two historic marriage equality hearings. Millions of Facebook users adopted a red version of the HRC's equal sign logo.
According to Facebook, some 120% more users changed their profile pictures on Tuesday, March 26 than on the previous Tuesday. The logo received 10 million impressions, 189,177 shares, 95,725 likes and appeared more than 18 million times in News Feeds."
Additionally, I have been very moved with Morgan Harrington's family and their dedication to helping women and families of missing children and women.
Morgan was a young college student who was at a Metallica concert in 2009 and went missing after the show. Her family created a Facebook page to get the attention it deserved and needed to help find Morgan.
Unfortunately, her body was found a few months later and the murderer is still at large. Her facebook page became "Help Save the Next Girl". You can visit the page here: https://www.facebook.com/SaveTheNextGirl
The goal of the campaign is to share information about currently missing women, so that we can help save the next girl or women who had been kidnapped or missing.
I follow the page and unfortunately often there is a new update with a new picture of a young woman missing or a sketch of a perpetrator. You never know when you might see someone in public that is on the page. So I think it's important to be vigilant and together as a community we can make a big difference.
Though I enjoy working on the blog getting readers is difficult. I personally enjoy the quick reach I have on Twitter, Instagram, and YouTube for my social media presence.
Twitter allows me to reach my target audience quickly using hashtags and a few words, so I intend to continue using Twitter.
Instagram allows me to also use hashtags and use photos and video to capture an audience. I would be able to use Instagram to take photos/videos of me training in Taekwondo (TKD).
The majority of people I know are on Facebook. I am able to quickly share updates and photos with friends and family on my personal page. I would like to create a TKD Women Facebook page, so that I could gather a large group of women and we can share ideas, and also share status updates. I would love to see photos of other women competing in TKD. Facebook would allow for us to build a community of support.
Lastly, using YouTube would allow for me to create tutorials for the YouTube TKD audience. I would choose YouTube over Vimeo for my TKD tutorials because for an unknown reason I correlate Vimeo with an artsy audience. I think YouTube has a larger audience that would be searching for Taekwondo videos. I know that YouTube is the first place I look when I am looking for a specific video in TKD.
I was as fascinated as you were with the image used for the first social media campaign you mentioned. It was an image that spread very quickly and really showed the amount of people you can reach using only an image and social media.
ReplyDeleteSince this is a writing class I feel I must comment on this posts writing style. This post seemed a little more rushed than your previous posts. The post started making a point about one social media campaign and then jumped straight into a campaign of a completely different topic. As the reader I was little bit startled by the change, so you may want to create a better transition between the first topic and the second.
I will check out the Facebook site for “Save the Next Girl” since I was unaware of it until this post. As for your future of social media for you, I agree that the blog is a tough medium for the topic you chose. TKD is a physical sport which can be difficult to translate into words, although I think you have done a good job this semester of attempting to. Good luck to you in the future and I look forward to hearing about your progress on twitter!
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